We pressure-test the idea, uncover your competitive edge, form the company, build the brand and backend, map the numbers, and create the traffic and sales plan, then stay beside you for the first 60 days.
Your idea. Your vision. Your company. We build everything between “I have an idea” and “I own a business now.”
We’ve built, run, and sold real businesses ourselves. Now we’re going to be working on yours.
20+ years in retail operations, including oversight of $200M in annual volume. Built and sold a distribution company from the ground up. Michael brings that experience to your launch—shaping your idea, finding your competitive edge, and building the brand, offer, and customer experience that give people a reason to choose your business.
Data literacy expert recognized by Fortune 500 companies and government agencies, and a 20-year Army veteran. Derrick helps turn your idea into a clear business strategy by connecting market research, pricing, financial planning, and operations so you understand your opportunity, know your numbers, and launch with a plan built to work.
Anyone can help you file an LLC and build a website. We bring 20+ years of experience building businesses and leading a $200 million retail operation learning what makes customers choose you, return, and stay loyal. That’s the difference between opening your doors and building a business that stays open.
We saved her $25,000 and took her margin from 45% to 80%.
Midnite Delight came to us as an idea, $25,000 earmarked for inventory, nothing formed yet.
One pressure-test call surfaced a supplier connection she didn’t know she had. We negotiated it ourselves, margin went from 45% to 80%, fulfillment came with it, and the $25,000 inventory spend became unnecessary.
In 2.5 days: Brand Creation (name, logo, full identity), Formation & Business Infrastructure (LLC, EIN, bank account, payment processing), Digital Business Build (domain, professional email, a live website), Business Economics & Money Map (pricing, break-even, a KPI dashboard), and Traffic & Demand Generation plus Sales & Customer Acquisition, three channels ready to launch.
“She almost spent $25,000 before finding a smarter way in. That’s exactly what we pressure test before you spend a dollar.”
We turned one supermarket connection into $1M in sales in eight months, with zero overhead.
Produce Source International came to us wanting to open a traditional produce distribution business, leaning on an existing relationship with the Hunts Point Market.
We found a bigger opening: supermarkets already spending $200,000 to $300,000 a week on produce, actively looking for outside vendors. We built the pitch, sat in on the first meeting, and landed the deal. First check: $84,000.
The pitch beat their normal supplier on everything that mattered: lower cost, faster access to unique items, same-day delivery so an item their regular supplier ran out of never left them out of stock, and a 100% guarantee on any unsellable product reported within 24 hours.
We negotiated net-7 payment terms with the supermarket, while the market itself gave net-30 on the buy side, and outsourced delivery entirely. Zero overhead.
“Most founders chase the business they already know how to run. The bigger opportunity was one connection away, and the payment terms mattered as much as the product.”
We built a $60 food box program into $6.2M in sales over two years, at 44% gross margin.
The program started simple: a $60 food box, 1,000 boxes a week. We pitched it through ShopRite to Essex County, New Jersey.
They bought it. $62,000 a week in revenue, for two straight years, more than $6 million in total sales.
We built the entire fulfillment operation inside ShopRite’s own receiving area: an assembly-line pack-out using pallets as the production line, run by ShopRite associates who were already on staff. The whole program added just one extra delivery trailer a week, no new hires, no new facility, at first.
As volume grew, we sourced a dedicated warehouse and rebuilt the entire logistics operation around it.
“We didn’t just see how connecting the dots could create and multiply this opportunity. We built and ran the entire operation around it.”
The work is organized into clear categories, but the value comes from connecting them. Your pricing affects your traffic. Your founder advantage affects your positioning. Your margins affect your sales targets. Your backend supports the entire plan.
Every engagement follows the same logic. The business itself remains custom.
Understand the idea, founder, capital, goals, skills and constraints.
Challenge the customer, offer, competitive edge, price, margin, market and assumptions.
Build startup costs, monthly costs, unit economics, break-even and profit targets.
Create the formation, brand, backend, equipment plan, traffic plan and launch assets.
Activate the Top 3 acquisition channels and first-customer sales strategy.
Use the first 60 days of real traffic, sales and financial data to improve the business.
We build the financial logic of the company into a usable backend, not a spreadsheet you look at once and forget.
If the model says you need 400 customers a month but you can physically serve 120, we do not launch the same plan and hope. We change the offer, price, capacity or business model before you waste the money.
All of it is attached to your operating plan so you know what to watch every month.
For every business, we select the Top 3 Customer Acquisition Channels most likely to work for that model and that customer. Then we give each channel a plan, target and way to measure whether it deserves more investment.
Launch gives us assumptions. Customers give us evidence. We review the numbers weekly and adjust the offer, traffic, conversion, pricing and execution based on what the market is actually telling us.
Business Launch Build + First 60 Launch Partnership
Filing fees, permits, hosting, domain, and insurance costs are separate and typically run about $400, unless your business requires regulated licensing or an unusually complex build, which may need separate pricing or custom timelines.
September pricing only
A lot of partnerships start because two people like the idea. That is not enough. We help founders slow down, ask the right questions, and decide whether the person across the table is someone they should actually build a business with.
A bad partner can destroy a good business. The goal is not to find someone who is excited. The goal is to find someone who is aligned.
Sometimes the founder already has the advantage. They just do not realize it yet. We ask the right questions, connect the dots, and identify the experience, skill, relationships or access that can make the business stand out.
Then we turn that advantage into clearer positioning, stronger messaging and a better reason for customers to choose you.
No. Setup is only one part. We pressure-test the business, build the economics, uncover your competitive edge, create the brand and backend, develop the traffic and sales plan, help you open and stay with you for the first 60 days.
For agreed standard-scope launches, administrative formation and registration work can be included. Requirements vary by jurisdiction, and legal or tax advice is referred to appropriately licensed professionals when needed.
Yes. The digital build can include domain setup, professional email, landing page or website, lead forms, social profile setup and basic analytics/tracking.
That is part of Founder Discovery. We ask enough questions to uncover the experience, access, knowledge, credibility or relationships you may be overlooking, then turn that into a market differentiator customers can understand.
We stay for the First 60. We review traffic, leads, conversion, revenue, margin, customer acquisition cost and repeat business, then help adjust the plan using actual data.
Bring us the idea. We’ll help you find the edge, build the company, map the money, create the path to customers and get the business open.
Fill this out and we’ll reach out to set up a call — that’s where we’ll go through the rest together.